The SECC has developed a new identity in the run up to one of the most significant and high profile periods in its 27 year history. The new branding will be in place ahead of a historic year for the venue, with the launch of The Hydro in September preceding the arrival of the Commonwealth Games and the Ryder Cup in 2014.
The new branding is striking in its simplicity, with brilliant colours set above a contemporary line drawing, bringing to life Glasgow’s iconic skyline; which now stands as the only vista across the globe with two Foster + Partner buildings.
“As a business we’re aware that our role is as host to the outstanding events our clients bring to the SECC. With this is mind we wanted to make our building, our facilities and our destination the hero,” comments Ben Goedegebuure, Sales Director of the SECC. “We’re really proud of the new branding, it’s going to be an identity that will be seen by millions when the world visits Glasgow next year.”
The next 18 months are going to be massive for both the country and for Glasgow with global audiences seeing the best of our creativity and imagination. The Hydro and Armadillo will be the backdrop of much of the excitement around the city, and all this before the Ryder Cup 2014 brings with it the third largest sporting audience of any event on the planet. Brand SECC needs to stand for the very best of Scotland.
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