Denise Abbott
Universal WorldEvents has been appointed as event management agency to the Land Rover Global Events Account. The appointment follows an extensive review process conducted by Land Rover over several months.
Commenting on the appointment, Mark Saxby, Universal WorldEvents Sales and Marketing Director said, ‘Throughout the process it was evident that the Land Rover team were determined to make sure they had the right agency in place. In our final presentation we demonstrated that we would be able to deliver highly effective events and that we had a really good understanding of their brand.’
Universal WorldEvents will have a dedicated team in place to look after the Land Rover business which will be branded as the Land Rover Global Events Team.
Denise Abbott, UK managing Director of Universal WorldEvents said, ‘This is one of the most exciting times in Land Rover’s growth plan and it was clearly a big decision for us to be appointed. We are absolutely thrilled to be working with and associated with Land Rover. It is a hugely prestigious piece of business for us and we are relishing the journey ahead.’
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