The Power of Live
After last year’s success at bringing “The Power of Live” to Marketing Week Live, ESSA’s in partnership with FaceTime is returning for 2013 with eleven ESSA members joining forces to collaborate on a stand that promises to directly stimulate the five senses in imaginative and exciting ways, impressing upon marketers the unique properties of live marketing.
The Power of Live is the incarnation of FaceTime, complementing its efforts in traditional and new media, and underpins the “Use an ESSA Member” campaign by demonstrating the breadth of experience and expertise of ESSA members working together in a single enterprise.
The Power of Live will be built by CME Ltd, MEMS International and Aboveline, with audio visual by Smart AV and Aztec Event Services. Furniture and carpet is being provided by Europa whilst Moore People will take care of staffing the stand. Perton Signs will produce the graphics with GES who will also be running the electrical installation and finally Showdata will be providing data capture services for the stand.
Chris Skeith, ESSA director, was buoyed by the response from ESSA companies to the challenge, “I’m very happy to see so many of our members stepping up to the plate for this collaboration. MWL is a great opportunity for us to bring the “Use an ESSA Member” campaign to a live environment and really show marketers what they’re missing.”
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