Beyond Luxury Media Ltd, the organiser of leading travel trade events PURE Life Experiences and LE Miami, announces the launch of a groundbreaking new travel trade show that will turbocharge business opportunities for Africa’s finest travel products.
The show will be called We Are Africa and will be held in Cape Town, South Africa, starting in May 2014. Announcing this new event Serge Dive, CEO of Beyond Luxury Media Ltd, said:
“Over many years our team has consistently broken the mould of traditional trade shows by creating superior events that redefine key industries in travel: luxury, experiential and contemporary. However, the Africa-based participants at these events represented just one section of our global exhibitors. It is therefore not surprising that once close working relationships were forged with Africa’s key travel trade players, we were continually asked to create an equally game-changing ‘All Africa’ travel show exclusively for product from this great continent. I have listened carefully to our partners across Africa and as a result am presenting We Are Africa, a totally new platform for buyers to do business with suppliers of African tourism.
This groundbreaking event will not be about luxury travel or experiential travel. It will be, quite simply, a platform to showcase remarkable brands and operators that constitute the very best of African tourism: brands that are worth talking about and above all have the potential to truly excite an internationally discerning clientele. Africa is uniquely rich in outstanding tourism product, which we will select by invitation only to attract buyers from all corners of the world.
Participating buyers and suppliers will be selected from the ‘best in breed’ across tourism markets so that We Are Africa encompasses all the ingredients needed to make a successful, modern travel trade show. Buyers from the world over will be hosted and offered a comprehensive menu of familiarisation trips across Africa. The event will include scheduled appointments, a conference, workshop sessions and an exciting new African awards ceremony to highlight the best in breed. Finally, no event organised by Beyond Luxury Media would be complete without our ‘special ingredient’ – fabulous parties for all buyers and exhibitors to network the night away!
We Are Africa will differentiate itself from other travel trade events in two respects. Firstly, our show will concentrate on bringing new markets and new business to Africa. Secondly, we will focus on assembling a unique community that is passionate about promoting the very best of Africa to the world, sharing sales and marketing ideas that will create as many networking and lead opportunities as possible.
In the spirit of all the shows that the Beyond Luxury Media team has built, We Are Africa will herald the creation of a genuine movement for those who want to stand out, be counted and celebrate and promote the unique beauty of Africa to the world. I believe that these values are epitomised by the name of our show: We Are Africa.”
The timing of the show in early May 2014 will give each buyer hosted by We Are Africa the opportunity to extend their stay and to go to Durban to meet other South African travel trade suppliers.
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