The Okinawa Convention & Visitors Bureau (OCVB) supported MICEs totaling up to 279 events in 2012, an increase of 58.5% over that of the previous year and the most in its history.
In order to send messages in and out Japan about the advantages of holding a MICE in Okinawa, OCVB participated in various trade shows and exhibitions. Also they held seminars regarding MICE Okinawa as well as publicized the event to invite participants by taking advantage of the MIC-related media. Such activities included 5 trade shows /exhibitions and business negotiations with 100 companies in total, through all of which OCVB tried to publicize Okinawa, which is the venue of the expected MICE.
OCVB attributed the most-in-history achievement to “the result of our active invitation efforts in various manners.”