4mediarelations has been selected as the official broadcast partner for World Travel Market (WTM) for the second year running. The leading global event for the travel industry, the four day event will run from 4th to the 7th November at ExCel – London, and provides an opportunity for the travel industry to meet, network and conduct business all under one roof.
WTM Campaign Director, Darren Ryan from 4mediarelations says: “We are extremely pleased to be selected as the official broadcast supplier for WTM 2013. This year, there’s a great opportunity to build on the success of the results we achieved in 2012. Working alongside the team at WTM our ultimate goal again this year is to maximise the radio broadcast opportunities that exist for all exhibitors during the four day event.”
World Travel Market is now in its 34th year and almost 48,000 senior travel industry professionals, government ministers and international press are expected to meet at the ExCel to discover and discuss the latest industry trends.
4mediarelations will be installing an ISDN studio on site during the whole four day event where it will be facilitating live and pre-record broadcast interviews. Exhibitors will be able to link up with broadcast journalists while PR agencies for travel companies will be able to arrange high quality radio interviews with the media there and then. 4mediarelations is also organising radio days with participants in advance of the event.
World Travel Market Paul Nelson Press & PR Manager says: “We selected 4medirelations as our official broadcast partner for the second year running mainly because of their enthusiasm and broadcast support at WTM 2012. Their dedicated team will ensure WTM Exhibitors truly get the most out of WTM 2013. We look forward to working with 4mediarelations again over the next few months and hope for a successful and fruitful WTM 2013.”
Tine Murn, Slovenian Tourist Board “I was very satisfied how the c team reacted to our WTM PR campaign last year. They arranged high ranking radio interviews for us, including one with BBC World service for our NBA basketball star Rasho Nesterovic. Their on-site facilities and service were second to none like it was any time before I have worked with 4mediarelations”
This year’s World Travel Market will be celebrating the 22nd anniversary of the WTM Meridian Club, the club for the world’s leading buyers. Last year’s event saw an impressive 5% increase in visitors across the four days and 4mediarealations will be building on this success.
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