Silverstone strengthens corporate team with new appointment

Silverstone Circuits Ltd, which incorporates The Silverstone Wing, a state-of-the-art conference, exhibition and event facility, has strengthened its corporate team with the appointment of Amanda Macchi as Head of Corporate Sales.

Macchi brings a wealth of experience to the role, having previously worked for a number of international hotel companies in both operational and sales roles. Most recently she founded a marketing, events and sales training company which she ran from 2000 until last year when she joined De Vere Hotels. Amanda also held the position of Director of Sales and Marketing at The Belfry from 1991 to 2000 and has been actively involved in a number of international golf events, including the Ryder Cup in 1993, 2002, 2006 and 2010.

Having recently celebrated its second anniversary, The Wing is the perfect representation of Silverstone’s diversified business and increased corporate offering. The venue has already been nominated for a string of high-profile awards, including winning the prestigious Event Award for ‘Best Large Event Space of the Year’ in 2012, cementing its position as a rising star in the events industry.

Macchi’s new position at Silverstone sees her overseeing the corporate Sales team, building on The Wing’s success in its first two years and establishing it as a go-to venue in the corporate sector. Macchi’s role will encompass the management of bespoke corporate events, exhibitions, conferences and functions within The Wing, as well as sales of retail experiences at the circuit and hospitality at Silverstone events.

The Silverstone Wing, opened in May 2011 and situated in the heart of the world-famous Grand Prix Circuit, attracted over 120 new clients in its first full year of operation. These included many international blue-chip brands such as Apple, Red Bull, Coca-Cola, Sony, Tesco, Hewlett Packard, Mercedes and Honda. The venue is conveniently located midway between London and Birmingham, benefitting from easy access to major transport links, and has been home to some of the world’s most prestigious events for more than six decades.

Amanda Macchi, Head of Corporate Sales, commented: “Silverstone’s award-winning conferencing, exhibition and event facilities are a fantastic proposition for business clients. Working with the Sales team to build on the venue’s presence in the corporate events sector is an exciting challenge, and I’m relishing the opportunity to continue driving the business forward.”

Richard Phillips, Managing Director of Silverstone Circuits Limited, said: “As The Wing approaches its third year in operation, we are delighted to bring Amanda on board to strengthen our Sales team and further develop the venue’s corporate offering. Since its opening in 2011 we have seen the facility become an established venue-of-choice for event organisers. The skills and experience Amanda brings will be of huge benefit to the corporate team at Silverstone as we continue to evolve and showcase The Wing’s credentials as a world-class venue.”