Events industry trade body Eventia have been in discussion with members over the possibility of merging with the IVCA and after many months of discussion and consultation both Boards are now asking their members if they agree to the creation of a new broad based association to better represent their interests.
The proposal presented has been developed in partnership between both association Boards and provides members with papers detailing the key aims, governance structure and ambition for a new, dynamic organisation which is able to combine the best elements from both associations and add a number of additional benefits.
The new association will represent an industry valued at £40 billion to the UK economy, a sector of significance when dealing with Government on issues such as commissioning policy and when engaging with leading clients.
As well as a wide range of additional members’ services and benefits, including better integrated communication and digital presence, the new association will benefit greatly from being more relevant to the way in which clients develop their communication strategy.
Both Associations are now at the final stage of the process and ballot papers have been circulated for voting. The results of the ballots will be announced on Thursday 27th June 2013.
Simon Hughes, Chairman of Eventia, said “The original idea for this came from one of our Senior Advisory Council meetings, where creating a stronger, more unified voice was felt to be critical for the industry going forward. The proposal and ballot finally gives our membership the chance to decide on the merits of the case. Both Boards have spent considerable time and effort developing the opportunity and support the merger opportunity. I’m looking forward to the results, as it has been a long time coming.”
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