Japan’s four organizations – Japan Tourist Agency, Ministry of Economic and Industry, Japan National Tourist Organization (JNTO) and Japan External Trade Organization (JETRO) – have formulated a Joint Action Plan for increasing the Number of Foreign Visitors. The plan was drawn up based on the Action Program toward the Realization of Japan as a Tourism-oriented Country, which was compiled at the second meeting of the Ministerial Council on the Promotion of Japan as a Tourism-oriented country (chaired by the Prime Minister), held on June 11.
Hereafter, the country will undertake various efforts to increase the number of foreign visitors to Japan by further strengthening efforts which effectively utilize both tangible and intangible resources that the four organizations possess at home and abroad.