GenieConnect, a digital solutions provider for the events industry, has announced the launch of MarketingConnect, an intelligent marketing automation system for events.
MarketingConnect has been designed to utilise event and attendee behaviour information gathered from other GenieConnect tools to generate relevant and personalised content, which is then channeled through attendee communications via email, app or push messages. This allows event organisers to send highly targeted and relevant information to attendees to maximise engagement throughout the entire event life cycle.
Michael Douglas, GenieConnect Product Strategy Manager, commented “MarketingConnect can achieve better results than any other marketing automation system for events. This new technology allows us to automatically generate tailored marketing communications, targeting attendees with information on news, education sessions, speakers and exhibitors that we know will be of interest to them.
“Through carefully gathering information about event attendees interests and individual business objectives as they interact with the Mobile Events App and Attendee Web Portal, we can tailor communications to ensure that each of them only receive notifications and updates which are entirely relevant to them. This helps event organisers promote their products more effectively as it increases click through rates and minimises email fatigue.”
MarketingConnect uses a combination of time and action based triggers, merged with configurable workflow rules, which can tailor follow-up communications based on whether the user opens the message and how they subsequently interact with the content, meaning that no two messages are the same.
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