The Association of Optometrists and Optometry Today has this week signed a ground-breaking partnership with Media 10’s latest live event, 100% Optical, delivering CET content and editorial support of the new annual London event.
Media 10 anticipates that around 8,000 international visitors will attend the launch event taking place at London Excel 16-18 February 2014. This will include Buyers, Designers, Dispensers, Optometrists, Opticians, Orthoptists, Practitioners, Laboratory Managers, Technicians, Consultants Ophthalmologists, Surgeons and Students. Media 10 will use its multi-award winning floor plan, dividing the event into four clearly defined areas of focus for visitors; Equipment and Machinery, Lenses, Eyewear and Business Services.
The agreement between the AOP and show organisers, Media 10, covers the provision of Continuing Education and Training (CET)for delegates to the new show and positions Optometry Today as the media partner for the event. As a result of the collaboration, AOP members can look forward to a VIP experience when they visit the show; a number of features, to be announced shortly, will be available exclusively to them.
Lyndon Taylor, AOP Chairman, said: “I’m delighted that the AOP will play a major role in bringing the profession a fantastic new exhibition” Speaking of the 100% Optical team at Media 10 Lyndon said “They impressed us enormously with their ideas for the show. We are completely convinced that their energy, enthusiasm and innovation will ensure that exhibitors and delegates have a great experience at a show that will be significantly different. We were particularly pleased by 100% Optical’s focus on making the show interesting, enjoyable and relevant for the delegate. “
100% Optical Event Director, Nathan Garnett said: “We are delighted to be teaming up with the AOP on our CET, as they are uniquely placed to deliver the most targeted and relevant programme. We are also excited about working with them on other areas of 100% Optical to make this an event their members can derive real benefits from.”
Potential exhibitors at the show will be reassured by the tie-in with the UK’s largest professional optical magazine OT. The journal has a circulation of over 20,000 and will provide a vital route to market for the show and its participants, delivering guaranteed publicity and awareness. The partnership with a heavyweight organisation like the AOP will also bring instant credibility to the project.
Mr Garnett added: “Our media partnership with the OT, with its multimedia platform, will mean 100% Optical reaches a wide and qualified audience, making this an incredibly exciting long term partnership”
Media 10 Limited, is a privately owned event organising company in Loughton, Essex, who recently organised the Coronation Festival, at Buckingham Palace 11-14 July 2013. The event was the first time an exhibition had ever been staged in the Gardens of Buckingham Palace and saw over 60,000 visitors in attendance. Employing 200 staff, Media 10 Ltd have fast become one of the leading players in the events industry as a result of running some of the most iconic, successful and ground-breaking events in the country, including Grand Designs Live and the world’s oldest consumer exhibition; The Ideal Home Show.
With a turnover approaching £40m Media 10 has seen remarkable growth since formation at a time when the high-street has seen numerous high-profile casualties. 100% Optical is yet another example of how Media 10 are perfecting the art of ‘live events’ and how this approach to putting business and consumers together has never been so popular, or indeed successful.
Commenting on the growth of his company during the recession Newton continued, “It has been disheartening to see so many established high-street brands go under in recent years but in that period we at Media 10 have demonstrated that rapid growth is possible by focusing on what consumers and retailers want. For the retailer we take the bulk of the risk, we hire venues, pay for the costs of advertising, PR, security, in fact the retailer alleviates the risk and costs of selling by exhibiting at our live events. We then offer fantastic content for the consumer.By marrying the retailer and consumer in this way has been a win-win for all concerned and the success of these events has enabled us to launch more and more events both here and overseas.”
Pictured left to right are: Nathan Garnett, Event Manager, Media 10 CEO Lee Newton, Mr Taylor, AOP interim chief executive Richard Carswell, and Director of marketing and business development David Craig.
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