In September issue of monthly magazine “Gekkan Soumu”, a feature titled “How to build a ‘place’ that strengthens a business” took up the topics of in-house training, anniversary events, intra-company events, and MICE.
In the article, our own “Exhibition and MICE Magazine” editor Tanaka was interviewed.
He explained how to apply the MICE viewpoint and event-planning know-how to invigorate business more effectively through internal company functions. He also explained ways to cut costs and increase ROI.
“Gekkan Soumu” September issue:
http://www.fujisan.co.jp/product/759/
Measureing ROI of business events please refer Exhibition and MICE Magazine Vol.3:
http://www.amazon.co.jp/%E5%B1%95%E7%A4%BA%E4%BC%9A%E3%81%A8MICE-Vol-3-%E3%83%94%E3%83%BC%E3%82%AA%E3%83%BC%E3%83%94%E3%83%BC%E5%87%BA%E7%89%88%E4%BC%81%E7%94%BB%E5%AE%A4/dp/B007OZ5DO2