Brussels-based easyFairs will be the first trade show organiser to roll out N200’s new Visit Connect and Visit Intelligence software across its business. Visit Connect helps exhibitors to manage lead generation while Visit Intelligence provides organisers like easyFairs with valuable insights that will help them to increase their value proposition.
Visit Connect enables exhibitors to scan a QR code with their mobile or tablet on visitor badges onsite to get contact details and other information in the N200 visitor registration system. This effectively automates lead generation at trade shows – no need to write down details or transcribe information from business cards. easyFairs will provide the software free to exhibitors at its Autumn 2013 and Spring 2014 shows, after which it will be part of the company’s Online365 packages.
The Visit Intelligence dashboard uses this data to provide real-time answers to questions such as which exhibitors are most successful and why, the popularity of feature areas, the relative footfall in different exhibition halls and which visitor job functions and industries drive most leads. With this information, organisers are much better placed to deliver an exceptional experience to visitors and to prove the value of events to different categories of exhibitor.
“We are really excited to offer our exhibitors a new way to capture accurate data, which they can verify for appropriate and successful follow up of prospects. Visit Connect will add significantly to exhibitors’ return on investment at our shows,” commented Jean-François Quentin, CEO, easyFairs Group. “We are pleased that N200 accelerated product development to meet our schedule,” he added. easyFairs will organise approximately 80 events in its 2013-14 financial year.
“We developed Visit Connect to provide exhibitors with exceptional prospect insight and sales lead management tools. Productive exhibitors are loyal exhibitors so we are confident that this tool will add to the success of easyFairs trade shows,” said Bart van Bijnen, CEO, N200.
“We are also confident that Visit Intelligence will help easyFairs to prove the value proposition of its shows to stakeholders, support its onsite bookings and further improve its visitor marketing campaigns,” added van Bijnen.
“Visit Connect will provide valuable insights into visitor behaviour and preferences,” said Quentin.
For shows going on sale for 2014-15 Visit Connect will be part of easyFairs’ commercial offer. Exhibitors who buy the standard Online365 Pack will get one Visit Connect activation. Exhibitors buying Online365 Plus or Online365 Premium will receive three or five activations respectively. Additional single activations will also be available for purchase in advance or onsite.
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