This autumn sees Showplans launch another new service called Showplans Clinic. The service, which aims to present an affordable alternative for exhibition organisers and floorplan providers to optimise the effectiveness of their floorplans, offers a range of options from a phone consultation to full training and redesign, with prices starting from £50 for the basic service. Having a fully optimised floorplan can increase revenue and improve customer retention by ensuring maximum yield, optimal stand visibility and even attendee distribution to help exhibitors and visitors achieve their goals.
“Many exhibition organisers don’t realise what a difference a few small floorplan changes can make to their event’s success – for example, exhibit revenue can be greatly improved by increasing the yield of stand space, and with a few little tricks the stands can be better laid out for maximum exhibitor ROI” explained Showplans CEO Adam Jones when introducing the service. “Our aim with Showplans Clinic is to educate organisers on the importance of a quality floorplan and raise the overall standard of floorplans within the industry.”
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