Media 10 Limited is celebrating another event triumph this week after another successful 100% Design show at Earls Court.
Building on the success of 2012, this year’s 100% Design was bigger than ever with record numbers of visitors attending the show.
Visitors were greeted with a stunning tunnel entrance and rich content in each hall to compliment the stellar cast appearing on the main Auditorium. Brands from as far afield as South Africa and Argentina showcased products of the highest quality, reinforcing 100% Design’s position as the go to event in the London Design Festival.
100% Design is the UK’s largest contemporary design trade event and was first staged in 1995, the show established September as the key period for design in London. Staged over four days at Earls Court Exhibition Centre it is widely recognised for making a significant contribution to establishing London as the design capital of the world.
Revived in 2012 by Media 10′s ownership through investment in design, editorial features, communication aligned with an overriding commitment to exhibition quality.
Featuring four industry sections, a curated international showcasing initiative and a world-class seminar programme, the show is at the forefront of design – uncovering new talent and reflecting future trends, materials and innovation.
Media 10′s ownership has enabled 100% Design to once again claim its place as one of the world’s most important design events.
The 63 metre 100% Design entrance tunnel, designed by Thomas.Matthews and Studio Design UK, showed that 100% Design is not just black and white its all the colours inbetween.
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