N200 are already known for their levels of ambition and innovation, but the European market leader in data intelligence has recently taken some further steps to ‘up their game’. With Visit Connect & Visit Intelligence, N200 are now on a mission not only to make a difference for their clients, but for the industry as a whole.
The quest for industry growth is a passionate topic within the N200 HQ. CEO Bart van Bijnen explains: “We want to serve our industry with vital intelligence that will help to drive growth throughout the sector. In addition to continuously developing innovative software, we have also put our money where our mouth is by starting the Visit Connect pricing at only £59”.
Visit Connect empowers exhibitors with tools to prove their performance (Roi) at events. The canny bit of software enables users to easily collect qualified lead information (e.g. through mobile devices), leaving them with more time to spend talking and listening to prospects, collecting qualitative information on top. This way, exhibitors are able to construct more targeted campaigns, go more in-depth and offer tailored products or services. Additionally, the user-friendliness of the software helps to effectively manage and follow up on leads post event. In short, Visit Connect not only saves time and energy, it improves performance and ensures a tangible RoI from events.
Visit Connect is also good news for organisers. Through the Visit Intelligence dashboard, the overarching software of Visit Connect, organisers can see all types of interactions on the show floor. How many Managing Directors have been scanned and at which time during the show, for example. In addition, the software enables organisers to compare exhibitors individually, per zone, per category, and so forth. This provides organisers with tangible facts and figures, ultimately enabling them to increase the value proposition.
N200 have already seen a number of early adopters of this gathering of intelligence with easyFairs a primary example of an organiser who is mandating Visit Connect to all of their exhibitors, helping prove ROI and gaining vital event intelligence.
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