TCEB aims high-end MICE market

The Thailand convention & exhibition bureau (TCEB) will hold the annual meeting and make a presentation of the achievements of the MICE industry within Thailand this year.

There are 1,013,520 external visitors in 2013 which is a 13.21% increase from last year. The sales of the MICE industry also increased 10.93% which is 88,448,500,000 baht and was much higher than the annual sales target.

In addition, TCEB will also show the direction such as moving to target the high-end MICE market. The aggressive activities of TCEB is likely to continue to achieve the 10% 96.9 billion baht sales target of the MICE industry in 2014.