Japan Tourism Agency and Japan National Tourist Organization entrusted 8 people who have authority to send messages and have the network access to industrial and art fields both in Japan and abroad as MICE ambassador.
As representatives of Japan, they find potential demand of MICE and reinforce competitive ability of invitation of MICE in Japan for advertisement and invitation.
※Invitation and holding international conference, etc.(MICE) is positioned as an important tool to attract a number of superior knowledge and investments to Japan in “strategy of revitalizing Japan” and “action program for making Japan a tourism-oriented country”.