Japan Tourism Agency has upgraded “the simplified measurement model for the economic ripple effect measurement by holding MICE” (the existing model) into the newly developped model called “the simplified measurement model for the economic ripple effect measurement by regions held by MICE” (the new model).
The new model was developed to address the users’ voices and their anticipation for the functional improvement that could possibly calculate the economic ripple effect aligned with respective regions. Such economic ripple effect calculation per respective domestic regions has become possible by employing the their own industrial relationship table.