A publishing company specialized in trade fair, POP Inc. (Chiyoda Ward/ Representative Director: Eiji Sakamoto) will publish a quarterly magazine named “Exhibition and MICE vol.14 ~ Booth Design Selection ~” on Nov 25th.
The feature article this time entitled “Booth Design Selection” introduces 14 examples of exhibition booths that attract viewers with a carefully thought-out plan and distinctive idea, such as design, functionality, and direction. The design concept and detailed scheme are told by a designer himself, and you can also find many clues for a exhibition plan and space direction.
The magazine’s lead-off article presents a trade show of Okinawa MICE contents. It tells an enthusiasm of Okinawa MICE industry that has been making an effort on enticement and promotion activities.
In a new project ‘Our MICE’, a variety of activities conducted in different industries is reported. As the first edition of travel agent industry, we visit MICE department in JTB global marketing travel, Japan Travel, Top Tour and HIS.
In a new series ‘Encouragement of Emotional Value’, a spiral marketing which is vital for any events to amplify a emotional value is explained.