Measuring return on investment (ROI) has long been the key factor in determining the success of any type of campaign. Being able to demonstrate just what you have achieved as a result of your financial commitment is not just common sense, but also human instinct. As technology continues to shape the way events are delivered, […]
The post How Can You Measure Event ROI? – A Q&A Session With Jennifer Hawkins Of DoubleDutch appeared first on Event Industry News.