This Wednesday, DoubleDutch launched “Event Performance”, the first-of-its kind analytics platform that marketers and organizers can use to produce more effective, strategic events. Event Performance helps organizers monitor content and engagement metrics as the event happens by surfacing the data generated from the DoubleDutch-powered mobile app. “Event Performance is the culmination of a much broader […]
The post DoubleDutch Launches New Analytics Platform to Shape Event Performance in Real Time appeared first on Event Industry News.