“51st International Premium Incentive Show / PI Show Spring 2015” was held in Sunshine Convention Center for 3 days from April 8th Wednesday to 10th Friday.
In this exhibition, the newest sources for business such as a variety of the tools and services for promotion, printing technology and sales promotion by using IT were exhibited. The total number of the companies exhibited was 210.
The theme of the exhibition was “Strategy for the sales in real stores to defeat the sales on Internet ～From price competition to management of the stores by focusing on customers”.
In the hall where it was held, there were the places for “PR award grand prix 2014” and “sales promotion items and inbound items for 202.”