Analysis of the newly launched Exhibitions in Japan(2017 – 2022)

Chart 2. Industry Ranking (2017 – 2022)

Industry Type 2017 2018 2019 2020 2021 2022 Total
IT, AI, IoT, 3D, Telework,Digital Transformation 5 6 5 5 12 7 40
Manufacturing Technology, Production,Technology, Factories, and Robots 2 3 12 7 7 4 35
Food Products, Restaurants, Food Processing 5 3 3 4 7 13 35
Medical, Nursing Care and Infection Control 0 6 5 12 5 0 28
Management, Labor Management, Education, Welfare, Childcare and Asset Management 0 0 8 3 5 7 23
Housing, Stores, Facilities, Interior Design 9 5 0 4 1 2 21
Health, Beauty, Sports and Cosmetics 4 3 3 1 1 8 20
Fashion, Apparel, Textiles, General Merchandise, Gift, Lifestyle 1 2 2 2 2 5 14
Sales, Advertising, Marketing, Franchising, Overseas Promotion 1 6 0 1 3 3 14
Automobiles, Auto Parts, Transportation, Logistics 1 7 0 2 0 3 13
Tourism, Regional Revitalization, MICE, IR 1 0 3 1 4 4 13
Metals, Materials 6 3 0 0 2 0 11
Disaster Prevention, Security and Risk Control 3 0 2 1 1 3 10
Agriculture and Livestock 3 0 1 1 3 0 8
Electricity, Power Generation, Energy and Energy Conservation 4 0 2 0 2 0 8
Machinery, Equipment and Facilities 2 2 0 3 0 0 7
Environment 1 0 2 1 0 2 6
Services and Products for Pets 0 0 0 2 0 1 3
Services and Products for Elderly 0 2 0 0 0 0 2
Sustainable Development Goals (SDGs) 0 0 0 0 0 2 2
Anime, Content 1 0 0 0 0 0 1
Infrastructure 1 0 0 0 0 0 1
Insect Repellents 0 0 0 1 0 0 1
MaaS 0 0 0 0 1 0 1
XR, VR 0 0 0 0 1 0 1
Small to Medium Enterprises 0 0 0 0 0 1 1
Railway 0 0 0 0 0 1 1
Noise and Vibration 0 0 0 0 0 1 1
FEMTECH 0 0 0 0 0 1 1
Other 4 5 2 0 0 0 11
Total 54 53 50 51 57 68 333

 

3) By Venues
Next, let’s take a look at the exhibition halls below in 2022:

No.1 Tokyo Big Sight – 43 fairs, 63.2%
No. 2 INTEX Osaka – 10 fairs, 14.7%
No. 3 Portmesse Nagoya, Makuhari Messe – 3 fairs, 4.4%
No.5 Aichi Sky Expo, Marine Messe Fukuoka, TRC Exhibition Hall, ATC Hall – 2 fairs, 2.9%

Tokyo Big Sight is now able to fully use all its grounds since the Olympics games were finished.

If we look at the six-year period from 2017 to 2022, the ranking is as shown in Chart 4 below:
Tokyo Big Sight – 138 (41.4%)
INTEX Osaka – 64 (19.2%)
Makuhari Messe – 58 (17.4%)
Portmesse Nagoya – 35 (10.5%)
Aichi Sky Expo, Pacifico Yokohama – 6 (1.8%)

Since this is a ranking of venues only for new exhibitions, not for exhibitions as a whole, it may not necessarily reflect the trend of the entire exhibition industry, but some interesting things can be pointed out.

In last year’s report, I made the following points. The top four exhibition venues, Tokyo Big Sight, INTEX Osaka, Makuhari Messe and Portmesse Nagoya, already have a strong presence as venues of new exhibitions.
With Tokyo Big Sight was being used as an International Broadcast Center and Media Center for the Olympics, many events were moved to Makuhari Messe, INTEX Osaka, and Pormesse Nagoya.

This year was different. Tokyo Big Sight is beginning to dominate as a venue for new exhibitions, accounting for 43 out of the total 68, and 64% of the total. Even the second largest, INTEX Osaka, had only 10 fairs and 15% of the total. Before the Olympics, from 2018 to 2021, all four exhibition sites – Tokyo Big Sight, Makuhari Messe, INTEX Osaka, and Port Messe Nagoya – were in competition. The number of exhibitions held in Osaka has also increased due to the temporary unavailability of Tokyo Big Sight and Makuhari Messe. Now that the Olympics are over, Tokyo Big Sight has a total of 115,420 square meters in the East, West, and South halls, far surpassing second-place holders Makuhari Messe and INTEX Osaka. Considering that the events are to be held continuously, INTEX Osaka will continue at the current pace, but other exhibition halls might have hard time in the future.