Analysis of the newly launched Exhibitions in Japan(2017 – 2022)

◆Chart 3. Venue Ranking

Venue 2017 2018 2019 2020 2021 2022 Total %
Tokyo Big Sight 24 16 23 15 17 43 138 41.4
INTEX Osaka 18 5 4 11 16 10 64 19.2
Makuhari Messe 2 22 9 15 7 3 58 17.4
Portmesse Nagoya 1 10 9 2 10 3 35 10.5
Aichi Sky Expo 0 0 0 3 1 2 6 1.8
Pacifico Yokohama 1 0 1 1 3 0 6 1.8
Marine Messe Fukuoka 0 0 0 1 0 2 3 0.9
Grandmesse Kumamoto 2 0 0 0 0 0 2 0.6
AXES Sapporo 0 1 1 0 0 0 2 0.6
Sapporo Convention Centre 0 0 0 0 1 1 2 0.6
TRC Exhibition Hall 0 0 0 0 0 2 2 0,6
ATC Hall 0 0 0 0 0 2 2 0,6
Yume Messe Miyagi 0 0 0 1 0 0 1 0.3
Sendai International Center 0 0 0 1 0 0 1 0.3
Congres Convention Center 0 0 0 0 1 0 1 0.3
Twin Messe Shizuoka 0 0 0 1 0 0 1 0.3
Other 6 0 3 0 1 0 10 3
Total 54 53 50 51 57 68 333 100


4)By Exhibition Organizers
 As shown in chart 4, RX JAPAN (formerly Reed Exhibitions) has consistently maintained the absolute top position since the data was first published, accounting for 41.1% of the total with 30 exhibitions in 2022.

Over the six-year period 2017-2022, we see:
RX Japan – 181 (54.5%)
Japan Management Association (JMA) – 33 (9.9%)
Boutiques, Inc. – 20 (6.0%)
Innovent, Inc. – 15 (4.5%)
Informa Markets (UBM) – 12 (3.6%)
TSO International – 5 (1.5%)
Japan Food Journal Co., Ltd. – 5 (1.5%)

In recent years, there have been a number of cases where the name of the organizer is unclear, but in such cases, in addition to the organizing committee, the company in charge of the administrative office is counted as the organizer.

In 2019, Japan Management Association (JMA) launched 16 new exhibitions, but since then the number dropped down to 4 – 6. In 2022, some organizers are taking on the new challenges. Those are Boutiques, Inc., Innovent, Inc., and TSO International. Boutiques, Inc. launched 11 projects, and Innovent, Inc. and TSO International each launched 5 projects. (See Chart 5)

Exhibition organizers can be categorized as follows:

1) Organizers that specialize in exhibitions and deal with multiple industries:
*RX Japan, Informa Markets, Messe Frankfurt Japan Ltd., EJK Japan, Ltd (Foreign capital)
*Innovent,Inc., TSO International (Domestic capital)
2) Organizers who specialize in exhibitions and deal with specific industries:
* Business Guide-sha,Inc (gift), Boutiques, Inc. (care related), etc.
3) Companies for which exhibitions are not a specialized business, but are an important activity and who handle a variety of industries:
*Japan Management Association (JMA)
4) Companies for which exhibitions are not a specialized business, but are an important activity and who deal with specific industries:
* Japan Packing Institute, National Supermarket Association of Japan etc.
5) Companies whose main business is not to hold exhibitions but to conduct business in this sector:
*Mass media: Nikkei Shinbun, Nikkei Business Publications, Inc., Nikkan Kogyo Shimbun, Ltd. , FujiSankei Business i. (multiple industries), Japan Food Journal Co.,Ltd. (specific industry), etc.
*Industrial associations, etc. (generally dealing with specific industries)
* JTB Communication Design, Inc. (handling multiple industries), etc

Looking at the organizers of new exhibitions, it is clear that they are mostly limited to (1), (2) and (3) of above. Organizers who specialize in exhibitions are taking on the challenge of developing new exhibitions, whether they are multi- or single industry. Competition is important for the development of the exhibition industry, and it is necessary for not only RX JAPAN but also many other organizers to work on new events. The organizers, whose main business is not exhibitions itself but a division of their business, are most affected by the Olympic and COVID issues and might not be in a position to organize new fairs, however, I would like them to consider the possibility of returning to the market. Since the holding of a new exhibition can be a barometer for the development of the exhibition industry in Japan, it is necessary for the industry to think as a whole, regardless of the nature of the exhibition organizers.