Analysis of the newly launched Exhibitions in Japan（2017 – 2022）

◆Chart 4. Organizers Ranking

Note: Multiple organizers, and more than one executive committee or operator are also counted.

◆Chart 5. Top 3 exhibition organizers in the past 5 years

5）New exhibitions by regions
There are many different types of new exhibition being launched. There may be cases where a new industry exhibition is set up on a reasonable scale from the start, but the number is small due to the risk involved. In fact, there are cases where exhibitions that used to be held at Tokyo Big Sight are now held at other exhibition halls such as Makuhari Messe or INTEX Osaka, or where existing exhibitions have discovered industries that are likely to gain more popularity in the future, and new, smaller-scale exhibitions are launched with the expectation of future growth. Born small, grow big – type of exhibitions particularly popular these days. A typical example of the new type of exhibitions that start on a small scale is the “1^st XX exhibition” taking place as a part of “～Week”

Let’s take a look at some noteworthy features of the new exhibitions held in the regions over the past six years, from 2017 to 2022.

1）In 2018, during the preparation period for the Olympic Games, the number of events reached 38, but in 2019 decreased to 27. The number then began to rise in 2020, when the Olympics are scheduled to be held, and reached 40 in 2021. However, in 2022, the year after the Olympics ended, it dropped to 23.

2）Between 2018 to 2021, a shift occurred with large exhibitions moving from Tokyo Big Sight to other large halls such as Makuhari Messe and Pacifico Yokohama. In particular, in 2018 and 2020, a large number of new exhibitions were held in both exhibition halls, 22 and 16 respectively.

3）Osaka has benefited the most from the relocation of exhibitions to outside Tokyo. For example, in 2022, 12 out of 23 local exhibitions, or 52%, will be held in Osaka, followed by 5 in Nagoya and 2 in Fukuoka.

4）An interesting point can be seen in Chart 6 below. In the six years from 2017 to 2022, a total of 333 (58.3%) new exhibitions were held nationwide, of which 194 – in regions including Chiba and Kanagawa. Of the 194 events, 68 were held in Osaka, accounting for 35.1%; 64 in Chiba and Kanagawa, accounting for 33.0%; and 41 in Nagoya, accounting for 21.1%, with these four locations making up for 89.2% of the total. It is understandable that the relocation to other areas, including Fukuoka, did not go as much as expected. This is from the perspective of holding new exhibitions and does not necessarily reflect the entire exhibition industry, but it will be necessary to continue to monitor the impact of the completion of the Olympics and the current availability of all facilities at Tokyo Big Sight.

◆Chart 6. Trends in Local Development of New Exhibitions (2017-2022)