On May 25, The Japan Automobile Manufacturers Association (JAMA) held its Japan Mobility Show 2023 Project Briefing Session online.
The show has been renamed from “Tokyo Motor Show” and will take place from October 26 to November 5 of this year, spanning over every hall of the Tokyo Big Sight.
Motor Show Committee Head Jun Nagata stated that the exhibition will not be a one-sided show by large corporations but rather a place where everyone can think about the future together. He plans to develop 3 symbolic content areas.
First, the main area, “Tokyo Future Tour,” will allow 1,000 people to simultaneously experience a future changed by mobility in a large, immersive theater.
The program will consist of 4 scenes: “Life,” depicting the future of movement and lifestyles changed by diverse mobility, “Emergency,” depicting the future of mobility during times of disaster, “Play,” depicting the future of fun and sports changed by mobility, and “Food,” depicting the future of meals and food courts changed by mobility. Currently, a record 56 companies from the Keidanren Mobility Committee have been selected to participate, and this number is projected to increase moving forward.
Next is the “Startup Future Factory,” which functions as an incubator to foster startups that will carry the future of the mobility industry by allowing these startups to meet with leading Japanese companies as well as general attendees.
The Pitch Contest & Award will offer a total of over 10 million yen in prize money as a financial incentive, as well as PR and business development support.
In addition, the “Business Roundtable,” a place for business matching and emerging companies will also be implemented. Exhibitor applications for startup businesses are planned to open in the end of June.
The 3rd area, “Japan Future Session,” is expected to have content that can be enjoyed by children and adults alike and will grab the entire world’s attention.
Specific themes such as carbon neutral, personal mobility, motor sports, and enjoyment of cars are currently in the works.
Furthermore, test rides of next generation mobility, zero-emissions vehicles (ZEV), and two-wheeled vehicles, as well as a motor sports exhibition, a demo run, kids programming, and E-motor sports-related content will also be presented.
In collaboration with mobility-related organizations, there will be a mini-truck market, a labor vehicle exhibition, and a supercar and customized car exhibition.
In addition, a tie-up with the November 3-5 22nd Dream Yosakoi Festival is also being planned.
This year’s exhibition will be the first one in 4 years. JAMA is aiming to bring in 1 million attendees. The previous exhibition in 2019 attracted over 1.3 million visitors.
Furthermore, as of May 25, over 200 companies had been confirmed as exhibitors. This has already surpassed the 2019 exhibition’s 187 companies.
