[Leading Japanese MICE news outlet POP Inc. Event Report]
On Wednesday, October 23, Japan’s largest IT and digital transformation (DX) exhibition opened its doors to visitors at the Makuhari Messe in Chiba Prefecture. The show consists of four specialized exhibitions: Japan IT Week, Japan DX Week, Sales & Digital Marketing Week, and E-commerce & Store Week. From the opening day, a total of 623 exhibiting companies and their passionate employees were eager to showcase their services for assisting in and optimizing a variety of business operations. Reporters from POP Inc. spoke with exhibitors to discover the latest trends in IT and DX.
Experiencing an eruption in popularity in 2024, generative AI is being featured prominently throughout all areas of the exhibition. NewtonX, presented by SERAKU Co., Ltd., provides a safe and efficient avenue for corporations to utilize ChatGPT. The NewtonX booth is emphasizing the service’s retrieval-augmented generation (RAG), which produces answers by drawing from a wide pool of reliable information. Ryoka Shimizu of the business development sales department explained that special security features elevate NewtonX over silimar AI software, especially those for information leak prevention, suppression of false responses, and protection against OpenAI absorbing data from user interactions in order to re-train its algorithm. Furthermore, the SERAKU team offers templates for prompts and suggestions of ways to utilize ChatGPT tailored to each client’s individual needs.
NewtonX: https://www.seraku.co.jp/pr-site/newtonx/
In the realm of web marketing, Onion News Inc. is a jack-of-all-trades. The “Life Design Network” company provides comprehensive support on all facets of marketing in order to efficiently promote business growth. These include website design, online advertising, search engine optimization (SEO), direct-to-consumer e-commerce, and even video production. Onion’s accomplishments include establishing online stores for a local Chiba prefecture coffee brewery and for a sake-focused fine dining establishment.
Onion News: https://www.onionnews.co.jp/
For companies who wish to get an advantage over their competitors, SimilarWeb offers its Digital Marketing Intelligence service. This collects market data from corporations’ websites and compares and contrasts it with the client company’s data. The service provides detailed graphs and analysis for website page views, the avenue through which users arrived at the website, popular keywords, e-commerce sales data, and trends in these categories among others.
SimilarWeb: https://www.similarweb.com/
Floating amongst the vast seas of service providers, the relatively fewer physical product exhibitors are still certainly making a splash at Japan IT Week. Electrical equipment manufacturer PULAX Corporation is showcasing its “1mm Industrial Endoscope,” which features a one-millimeter wide high-definition camera that is implemented at the end of a two-meter long cable. Development Department Deputy Director Daisuke Nakamura demonstrated how the endoscope can be used to get a magnified view of hard-to-see places, such as the nooks and crannies of a motherboard or inside the USB ports on a laptop. A LED light-equipped version is also available.
1mm Industrial Endoscope: https://www.pulax.co.jp/business/industrial_endoscope_camera.html#camera
Japan IT Week will continue until Friday, October 25 at the Makuhari Messe, and entry is free with registration for all business visitors.
