Japan Automobile Manufacturers Association(JAMA, CEO: Akio Toyoda) decided to hold a new event “Odaiba School Festa 2012” in Odaiba area for 9 days from Octorber 6 to 14, to also attract people who aren’t interested in cars or motorcycles.
“Odaiba School Festa 2012 Executive Committee” was set up as an organization to hold the event and elaborate it. The Committee participates 8 automobile manufacturers and 3 motorcycle manufacturers of members of JAMA, JAMA Secretariat, and companies that run commercial facilities affiliated to Seaside Subcenter Metropolis Industory Development Committee.
Regarding the event’s name, “It is this event that we’d like people who aren’t interested in cars or mortorcycles at all to visit. It is an “school festival” for everyone from children to adults to enjoy that we have aimed at.”, the sponsor said.
Last year, JAMA, whose main purpose is to tell people dreams and pleasure of cars, held Tokyo Motor Show for the first time in 24 years in Tokyo, and its period was 3 days shorter than the last one’s, nevertheless it resulted in success of that total visitors of the period reached 0.84 millions that is 37% larger than the last time. The 43rd Tokyo Motor Show is held next fall. To spur more poeple to visit the event, they hold “Odaiba School Festa 2012” this fall and are going to gain as many car fans and motorcycle fans as possible.
In addition to that, “Motor Sport Japan Festival 2012”, one of the biggest motor sport festivals in Japan, sponsored by NPO Japan Motor Sport Promotion Organization is held on Octorber 20, 21 after “Odaiba School Festa 2012” in the same Odaiba area. JAMA will link with this event as well.
* Events is planned to be held mainly on Saturdays, Sundays, and public holidays.