International Development Association of the Furniture Industry of Japan (IDAFIJ) and Mesago Messe Frankfurt Corp,. announced the outline of the ‘IFFT/Interior Lifestyle Living’ which will be held at Tokyo Big Site, from 17th to 19th October. 305 companies from 12 countries are going to participate, as of 19th September.
This is the fifth IFFT and it will be grealy renewed by 4 Creative Direction, as the related trade show ‘Interior Lifestyle Living’ was, which was held in June. The concept, special exhibition, and the venue layout of the show has been revised this time.
Especially the 5 special exhibitions are organized to meet the needs of the industry dealing with substantial goods, design, and design of space, including houses and stores.
“Creative Resource: Power of Raw Material and Creation” is a special project to promote the creative new business, focusing on material and creative furniture. Keiji Ashizawa, the architect who worked as a concept director, said, “This exhibit will be unique, in the way that focuses more on the material and technique rather than the finished piece.” He added that acrylic, antique material, articles of tin, ornamental film and kumiko products will be displayed this time.
He also introduced a project to display the resources which six architects are paying attention to, saying “In the same way as being curious of the contents of a friend’s bookshelf, we architects wonder the material contained in the backyard of other architects.”
It is designed to respond to the needs of “Editable Lifestyle,” which consumers can edit the ideal space and lifestyle with renovation.
In addition to this, “JAPAN STYLE”: the special project presents a variety of topics including the integration of Japanese production and design, “Heimtextil TRENDS 2013/ 2014Preview”: precious preview of remarkable trends, and “Fablication Cafe”, space production by texture and vintage furniture.
NORDIC LIFESTYLE corner was newly introduced to the new zoning, which is a structure of the venue. There will be Northern Europe items and products and the spotlight zone, PREMIUM ZONE -MOVEMENT, which caught a lot of attentions at Interior Lifestyle in June, at IFFT. Visitors will discover the trends of latest design products.