“Approximately 20 years ago, major marketing tools were analogue like advertising and posters. Nowadays, however, they evolved into integrated campaigns such as development of websites or utilization of SNS coupled with TV commercials. Conventional skills and technologies make a great deal of progress.”
On the first day of “Marketing Technology Fair 2013 in Tokyo”, which is being held in Tokyo for the first time, Mr. Christopher Eve, president of UBM Japan which organizes this event, makes an introduction of exhibitors with the following comments, showing relieved and delighted expression because of well attended first event.
“Marketing Technology Fair” is an exhibition held internationally. It’s called “TFM&A（TECHNOLOGY FOR MARKETING & ADVERTISING）” in UK, India and China.
It introduces various types of new services which support companies’ marketing activities such as social media, database, CRM, direct marketing and so on.
Besides, its unique point is a variety of seminars to learn innovative marketing methods through learning users’ examples. In Japan, this fair was tied in the exhibiton of call centers and E-commerce in Osaka last year. This fair in Tokyo will be a actual start.