IML Worldwide, a specialist in the provision of interactive event technology and a global leader in harnessing audience insight, has provided a unique, custom audience interaction solution for client Six Degrees Medical Consulting, which enabled over 3,000 sales reps spread over 78 meeting rooms in 3 hotels up to 1.5 miles apart to share input, insight and learning during a three day event in a large west coast city in the US. This huge undertaking pushed the technical boundaries of interactive training and has created a new event benchmark for IML.
The initial event brief from Six Degrees Medical Consulting was a tall order, as in addition to the sheer scale of the operation, the solution needed to ensure training sessions and results were delivered fast, reliably and securely, with 100% accuracy and that attendees’ learning could be measured. With these highly complex needs testing the limits of achievability, IML’s solution involved both custom development work as well as the introduction of two preparatory ‘Train the Trainer’ meetings which took place prior to the main medical sales training meeting in January 2013.
The technical solution involved a great deal of testing and troubleshooting as the hotels were spread over 1.5 miles of an urban area dense with competing Wi-Fi networks. IML connected the three hotels via a VPN connection, ensuring everything was secure. The 78 breakout rooms throughout all 3 hotels were mapped out, detailing which remote base station the IML Connectors (small but fully-featured devices including microphone, speaker, multichannel audio, keyboard, messaging and voting abilities, data tracking and a full-color screen) in those rooms would connect to – all of which were patched through another secure connection to the central control room. Backup systems were devised and tested at each step of the process, including laptops, routers, VPN points and servers, guaranteeing that if any one thing went wrong, it could be patched in immediately and other aspects of the system
would not go down as a result.
According to Richard Fisher, CEO of IML Worldwide, “It’s always great to work with such a professional and visionary company as Six Degrees Medical Solutions. Very few consultancies could conceive, put together, plan and manage such an impressive, complex event to such a degree of detail. It helps that we have an existing relationship and were able to work together to tailor the technical requirements to meet the demands of the client and I am really pleased that our team in the UK and USA were able to deliver such a robust, secure solution.”
When the meetings began, the central control room broadcast content to each room where a facilitator and a moderator aided in its delivery. Delegates viewed the content on screen and participated by answering questions with the polling and messaging functions of their devices. The results from all three hotels combined were displayed instantly on-screen in each room. Instead of relocating when the breakout sessions began, everyone was able to stay
in their room and participate in the group work that was better suited to smaller numbers. Pre-tests, post-tests and PIN numbers were used to track responses, reward high-scorers with prizes and measure collective learning.
“This event proves that IML Worldwide is a partner we can rely on – a highly complex event with a number of technical challenges has been executed successfully on a grand scale. We are delighted with the result and the high end service and consultancy we received from IML Worldwide throughout the
planning and execution process.” says Colin Buchanan, Partner at Six Degrees Medical Consulting.
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